3 Digital Marketing Trends Transforming Accounting Firms
Did you know top accounting firms are now generating 6-figure leads from their websites? Digital channels are rapidly replacing traditional networking. Here are three marketing trends that should excite and inspire us all from my conversation with David Toth of Winding River Consulting.
Mozilla's Head of Accounting Talks NetSuite, Remote Work, the Accounting Talent Crisis and More
At SuiteWorld 2023 in Las Vegas, I had the pleasure of interviewing Xenia Tovchykh, Head of Global Accounting Operations at Mozilla Corporation. During our conversation, Xenia gave us an inside look at accounting and finance at the maker of the popular Firefox web browser.
How Automation Lets This 2-Person Team Run Media Company Finances with NetSuite
I recently had the pleasure of interviewing Jason Balk, CFO of Media Place Partners, on my podcast, recorded live at SuiteWorld. Jason took an unexpected path to become the CFO of a media company, starting his career managing accounts receivable for an ISP in the early days of the Internet. In our conversation, Jason shared insights into how he leverages technology to grow his career and run an efficient finance team.
Phone Interviews: Impressing the Non-Accountant Recruiter
Here are some valuable tips for acing phone screens with recruiters, according to Mike Manalac, CPA, who used these strategies to land his dream accounting job at Google.
From Auditor to Google: How This Accountant Landed His Dream Job
Have you ever dreamed of working at a top tech company like Google? It may seem out of reach, but my latest podcast guest Mike Manalac, CPA is living proof that it's possible.
Get the Inside Scoop on NetSuite's New AI Features
If you couldn't attend SuiteWorld 2023, don't worry! I've got you covered with the latest updates and announcements directly from NetSuite founder Evan Goldberg, who joined The Accounting Podcast on location at SuiteWorld.
Why BDO is Breaking Up with the Partner Model
Tune into my podcast interview with Wayne Berson to learn why and how BDO became the first major U.S. accounting to become employee-owned.
Accounting starting salaries are going up — but not faster than inflation
"ACCOUNTING SALARIES RISE AS TALENT PIPELINE SHRINKS" — that was the headline this past week in a major accounting news publication. So, are all our problems solved? Sadly, no. 😢
Could a simple licensing change increase the number of CPAs by 15%?
Thanks to Accounting Today for publishing my article "Could a simple licensing change increase the number of CPAs by 15%?" based on my podcast conversation with Sharon Lassar, Ph.D., CPA , director of the School of Accountancy at the University of Denver.
Could This Be the Fix for the Accounting Talent Shortage?
Earning a CPA license requires 150 credit hours, deterring many students from pursuing accounting. On the Accounting Podcast, Dr. Sharon Lassar of the University of Denver proposes replacing the 150 hours with a “bachelor’s degree + 2 years experience” pathway to the CPA exam. Research shows this would increase candidate volume by 15% without lowering quality by removing an unnecessary time barrier. Lassar makes a compelling case for updating licensing based on facts, addressing concerns around impacts on graduate programs and cross-state mobility. Listen now to understand the 150-hour rule controversy and whether revising requirements could help reverse the talent shortage in the accounting profession.