Small businesses are not a niche
Most CPA firm owners don’t understand what a niche is. Here’s what it is, and how to identify the right one for you.
3 Digital Marketing Trends Transforming Accounting Firms
Did you know top accounting firms are now generating 6-figure leads from their websites? Digital channels are rapidly replacing traditional networking. Here are three marketing trends that should excite and inspire us all from my conversation with David Toth of Winding River Consulting.
Top Marketing Strategies That Actually Work For Accounting Firms
Blake Oliver, CPA and Amanda C. Watts discuss top marketing strategies that actually work for accounting firms. You'll learn what marketing strategies to invest in to get the best ROI.
Video: The Art of the Newsletter
Email newsletters have an insane ROI, but for some crazy reason, most accountants don't send one. I'm sharing what I've learned from sending 70+ issues of Cloud Accounting Weekly, including how to do it FAST
What are the best social media channels for your accounting firm?
There are so many social media channels and there’s always something new coming. Check out this article by The Profitable Firm to figure out if your accounting firm needs to be on every social media channel.
Are You Charging Enough for Bill Pay?
CPA and author Jody Padar weighs in on why accounting professionals are simply not charging enough, or at all, for value-added services like bill payment, and how they can begin to do so. Read the full story on AccountingWEB.
3 Fundamentals of Value Pricing for Getting a Better Price
Mark Wickersham’s rules for successful value pricing:
- You must have a face-to-face pricing conversation with your client
- You must offer certainty and choice
- You must offer a menu of options
Read the full story on the Accountex Report.
I'd Really Like You to Be My CPA, but I've Already Engaged Another Firm
Read this article in Accounting Today about the importance of keeping the focus on the prospect, not yourself or your own firm. My key takeaway: "Try asking more and telling less. Asking great questions is the route to more engagements and one of the best ways to grow your practice and your firm’s revenues."
Don't write words, write 'music'
Here are some excellent tips for writing well from Help Scout, including my favorite, "Don't write words, write 'music'."
Expensify is the Slack of Accounting
Since 2008, Expensify has acquired nearly 4 million users while spending next to nothing on promotion. Here's how.