Previously on Going Concern, I wrote a post called "Why Accountants Suck at Marketing." As a follow up, here are four simple ways accountants can do better.
4 Ideas to Help Accounting Firms Improve Their Marketing
Why Accountants Suck at Marketing
From my first post on Going Concern:
"Valuing logic and reason above all else is an excellent trait for an accountant, but is terrible for understanding how and why people buy things. That’s because most people buy products and services according to how they feel, not how they think."
How to write a proper pitch
I’m loving this article by Leonard Kim in Inc. summarizing Ryan Foland's method for pitch writing. The "3-1-3 method" is an excellent exercise for both startups and established businesses. Can you distill your business from 3 sentences down to 3 words?
